Consumer Reports, monthly yank magazine providing original reviews of a large variety of client merchandise. The publication has been a supply of impartial product ratings for shoppers. The magazine, printed by the non-profit-making organization shoppers Union, 1st appeared in 1936. An online version has been accessible to subscribers since 1987. The magazine’s combined print and electronic audience exceeded six million at the flip of the twenty-first century.
Consumer Reports has been a big consider building client awareness among Americans, and its findings have prompted the creation of presidency safety commissions and also the passage of rules on varied industries. In 1953 the magazine was the primary public supply to introduce shoppers to the contents of cigarettes. Alternative vital reports enclosed a series on the contamination of community drinking-water systems, that client Reports won its 1st National Magazine Award in 1975. Extra awards were received in 1987, 1990, and 2004. As a result of the magazine reaches a lot of shoppers, many lawsuits are brought against shoppers Union by makers whose merchandise got a negative review within the magazine? Faulty knowledge according to the magazine in 1998, 2006, and 2007 conjointly sparked some dialogue over the organization’s testing procedures.
To maintain judgment in its product reviews, shoppers Union doesn’t settle for free samples, advertising, or outside funding. Surreptitious shoppers purchase merchandise to be analyzed by technical specialists at the organization’s testing facilities in Yonkers, N.Y. The organization conjointly employs considerable workers of lobbyists associate degreed activists in an in-progress effort to influence legislation to safeguard client interests. Associate degree null form and a Gregorian calendar month motorcar edition are the publication’s popular problems. Companion publications of client Reports include client Reports on Health and client Reports cash consultant.
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